Automotive & Mobility · Week of Oct 26, 2026
SEMA and AAPEX debuts lead a week of off-road launches
Trade-show debuts at SEMA and AAPEX, off-road products and racing, and pricing transparency led a mixed week in mobility releases.
Off-road and aftermarket themes ran through much of the week as companies prepared for Las Vegas trade shows. Mitsubishi Motors North America said it is returning to SEMA for the first time since 2012 to debut the 2028 Outlander Diamond Trail Edition, and ENROAD said it will show its Nomadix Pro Smart Roof Box at SEMA Show 2026 from November 3rd to 6th. TERREPOWER, formerly BBB Industries, said it will bring a Remy Belt Alternator Starter for 48V mild hybrid vehicles and a mobile diagnostic app to AAPEX 2026. Off-road also featured in Polaris's multi-year racing deal with Kyle Chaney and Heybike's launch of the 72V V1 Pro electric dirt bike.
Elsewhere, Mazda North American Operations released pricing for the 2027 CX-5, starting at an MSRP of $29,990, and Dealer Spike launched Price Box, an all-in pricing feature for dealer websites that it says reflects all-in pricing spreading from auto to recreational and equipment markets. In governance, Heng Ren Partners said a survey found at least 99.3% support among DiDi shareholders on five issues, including a Hong Kong relisting.
Heng Ren Partners
DiDi Shareholders Overwhelmingly Back Hong Kong Relisting; Want Independent Director, Open Earnings Calls, and First Shareholder Meeting in Four Years, Survey Finds
Heng Ren Partners says a survey this month found at least 99.3% support among DiDi shareholders on five issues, including a Hong Kong relisting, an independent director, open earnings calls and a first shareholder meeting in four years. The asset manager says shareholders want DiDi's board and management to respond with concrete action, putting public pressure on the company's governance.
Polaris Inc.
POLARIS SIGNS OFF-ROAD CHAMPION KYLE CHANEY TO MULTI-YEAR RACING AGREEMENT WITH RZR FACTORY RACING
Polaris and RZR Factory Racing announced a multi-year agreement with off-road racer Kyle Chaney, with a schedule featuring King of the Hammers and select U.S. off-road races. The signing adds a multi-discipline champion to Polaris's factory racing program.
Mazda North American Operations
2027 Mazda CX-5: Pricing and Packaging
Mazda North American Operations released pricing and packaging for the 2027 CX-5, with a starting MSRP of $29,990 and standard Google built-in technology. Mazda says the crossover keeps a suite of standard driver assist and safety features.
Mitsubishi Motors North America, Inc.
Mitsubishi Motors Returns to SEMA for First Time Since 2012, Hosts World Debut of All-new 2028 Outlander Diamond Trail Edition
Mitsubishi Motors North America says it will return to SEMA for the first time since 2012 and host the world debut of the 2028 Outlander Diamond Trail Edition. The company says the model adds a new off-road mode for its Super-All Wheel Control System, distinct bumpers, adventure-oriented interior trim and dedicated 18" off-road wheels with all terrain tires.
TERREPOWER
TERREPOWER to Showcase Product and Technology Innovation at AAPEX 2026 with Remy BAS Hybrid Unit, New Part Numbers and the Launch of Mobile S.T.A.R.T. Diagnostic App
TERREPOWER, formerly BBB Industries, says it will show the Remy Belt Alternator Starter (BAS) for 48V mild hybrid vehicles, new part numbers and its mobile S.T.A.R.T. diagnostic app at AAPEX 2026. The products extend the aftermarket supplier's lineup into mild hybrid components and mobile diagnostics.
Heybike
Heybike Launches V1 Pro, a 72V Power Beast with 8,000W Peak Power and Bigger Attitude
Heybike announced the V1 Pro, a 72V electric dirt bike with 8,000W peak power, a 17-inch front tire and a 14-inch rear tire. The company is positioning the model for off-road riders seeking higher performance.
Dealer Spike
Dealer Spike launches Price Box to put one all-in price on every unit, at no added cost
Dealer Spike launched Price Box, a website feature that shows one all-in price per unit with freight, setup and fees itemized beneath it, at no added cost to dealers. The company says all-in pricing is spreading from auto to the recreational and equipment markets.
ENROAD
ENROAD Aims to Redefine the Roof Box with Smart Technology and Automotive-Inspired Design at SEMA 2026
ENROAD says it will show its Nomadix Pro Smart Roof Box at SEMA Show 2026, Booth 59033 in the West Hall with Diamond Lot, from November 3rd to 6th. The company says the product has received recognition from the German Red Dot Design award.
This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not InfoWeb PR reporting.