General James L. Jones and Sergeant Major Alford L. McMichael Reunite to Launch Veteran Strong and Bring Exclusive Benefits to Military Families

At Veteran Strong, your service has its benefits

WEST PALM BEACH, Fla., Nov. 11, 2026 — General James L. Jones, USMC (Ret.) and Sergeant Major Alford L. McMichael, USMC (Ret.) today, on Veterans Day, announced a first-of-its-kind membership organization built to reward America's Veterans, Service Members, and military families for their service.

Guided by a mission to keep Veteran families strong, Veteran Strong aims to honor military service with more than a thank you. Veteran Strong is about building your credit, building your savings, and providing educational, training, and job placement opportunities to build your family's future. Members will have access to exclusive benefits that protect your family, and personal support through every stage of life.

By bringing together and serving a community of 30 million Veterans, Service Members, and their families, Veteran Strong will harness their collective buying power to deliver exclusive value and meaningful savings that members can't get anywhere else.

At the heart of that mission are two founders whose decades of military leadership and shared commitment to our nation's heroes have brought them together once again to give back to those who have served and sacrificed for our country. 

General Jones is a decorated four-star Marine Corps General whose military career spanned more than four decades. A Vietnam Veteran who served as a rifle platoon and company commander, General Jones later served as Commandant of the Marine Corps, Supreme Allied Commander Europe (NATO), Commander U.S. European Command and National Security Advisor.

Sergeant Major McMichael is the 14th Sergeant Major of the Marine Corps. He served as the senior enlisted advisor to the Commandant and one of the Marine Corps' highest-ranking leaders. Later, he became the first-ever Senior Non-Commissioned Officer for Allied Command Operations at NATO.

Jones and McMichael served together at the highest levels of military leadership. When General Jones was Commandant of the Marine Corps, Sergeant Major McMichael was his top enlisted advisor. Afterward, the two continued their service together at NATO. There, General Jones personally asked Sergeant Major McMichael to postpone his retirement to become the Alliance's first Sergeant Major of NATO's Operational Forces, helping establish NATO's enlisted leadership program. Today, their decades of brotherhood and commitment to service continue through Veteran Strong.

"As a proud Veteran, I believe we have an obligation to serve those who have served our country long after they leave the uniform behind," said General Jones, Co-Founder of Veteran Strong. "For many Veterans and military families, the transition to civilian life brings a new set of challenges – from building financial security to caring for their families and planning for the future. We want Veteran Strong to be something military families can count on not just today, but as their needs change over time. At Veteran Strong, your service has its benefits."

"As an enlisted Marine, I learned that leadership isn't about rank – it's about responsibility," said Sergeant Major McMichael, Co-Founder of Veteran Strong. "For me, that responsibility has always meant protecting the people I served alongside and making sure they knew someone had their back. That's the commitment we bring to Veteran Strong. We want every Service Member and Veteran to know they're not navigating life after service or having to figure all of that out alone. We've got their backs."

Beginning January 2027, members can access the exclusive benefits listed below, including:

• Experian: Helping Veterans protect and build their credit with free financial wellness tools and resources designed to improve their credit score and safeguard them against identity theft and fraud.
• Siebert Financial: Offering free financial education, investment tools, and $0 online trades. Providing Veterans resources to help them manage their money, get on the road to savings, and build long-term wealth.
• ADT: Offering Veterans free home security equipment to help keep their homes and families safe.
• Agero Roadside Assistance: Keeping military families protected on the road with free roadside assistance and emergency support.
• NewDay USA: Helping Veterans and military families achieve the American Dream of homeownership.
• Georgia Military College: Helping make higher education more affordable for military families through exclusive tuition savings and access to associate and bachelor's degree programs.
• Fox Nation: Providing a free year of streaming access featuring exclusive programming, documentaries, and content celebrating America's military community.

Additional partners and offerings will be announced in the coming months, bringing members even more savings and benefits across automotive, insurance, and other everyday needs.

Membership is only available to Veterans, active-duty Service Members, members of the National Guard and Reserve, and their families. To learn more about Veteran Strong, visit www.VSnation.com, beginning November 11.

About Veteran Strong 

Veteran Strong is a membership organization created to reward Veterans, Service Members, and their families for their service. Veteran Strong is about building your credit, building your savings, and providing educational, training and job placement opportunities to build your family's future. Members will have access to exclusive benefits that protect their families, and personal support through every stage of life. By harnessing the collective buying power of the military community, Veteran Strong works with leading brands to deliver meaningful savings that members can't find anywhere else.

SOURCE Veteran Strong